Resources for Creative Entrepreneurs

I thought I'd share a few great motivators, tips and advice for small business owners, artists, all you creatives out there! 

Arting professionally is HARD, but here are a few things that I've found useful. 

Be genuine, share your story. Keep an email list of potential clients. Know who your ideal client is. Maintain a portfolio and keep good records. Make sure you're charging enough for your work/services!


-Steal Like an Artist by Austin Kleon

-Manage Your Day-to-Day: Build your routine, find focus, and sharpen your creative mind from 99u

Online resources:

-Getting Your Shit Together

-The Rising Tide Society (they have monthly meet-ups and they send out regular newsletters with TONS of great business advice, all for creatives!)

-The Jealous Curator blog (listen to Ashley Longshore's recent interview for sure!)

-Hillary Butler's email list for Art Biz advice

-Emily Wells Design Branding toolkit (this was great help in identifying my ideal customer and how to develop a brand for myself to attract those customers)

-Shanna Skidmore's Blueprint Model

-Dorothy Collier's podcast, Positively Creative


Upcoming shows and events

Come see me at West Elm, Club Duquette, and more! I'm so thrilled about all of these amazing opportunities and I hope you're able to attend. 



Birmingham Art Crawl
The Pizitz Building
Thurs. March 1, 5–9 pm
120 19th St N, Birmingham, AL 35203

Chloe York at West Elm
West Elm Birmingham
Sat. March 10, 11 am-4 pm
320 Summit Blvd Ste 200, Birmingham, AL 35243

Mountain Brook Art Association: POSCA Marker Demo
Emmet O'Neal Library
Thurs. March 15, 10 am-12 pm
50 Oak St, Mountain Brook, AL 35213
*For Mountain Brook Art Association Members Only

Chloe York's 100th Art Exhibit
Club Duquette
Fri. March 16, 6–9 pm
17 55th Pl S, Birmingham, AL 35212

A Look at Us
Ground Floor Contemporary
Thurs. April 5, 5–7:30 pm
111 Richard Arrington Jr Blvd S, Birmingham, AL 35233

Abstract Painting Workshop with Chloe York
West Elm Birmingham
Sat. April 14, 11 am- 12 pm and 1 pm-2 pm
320 Summit Blvd Ste 200, Birmingham, AL 35243
*pre-registration required. Contact me for details

Feedback Wanted! My Elevator Pitch

I'm working on my elevator pitch for Chloe York Fine Art and I'd love to hear what you think about it in the comments below or email me 

"I'm Chloe, an abstract painter. I spent a lot of time at the ocean growing up and love sea creatures and bright colors. In school, I was socially awkward and I have become fascinated with identity and the ways we present ourselves outwardly to the world. Making art and creating is when I'm my very best self. Painting has become important to me not only as a personal outlet, but as a way to share a part of myself, to bring something beautiful into your home that brings you as much happiness as painting brings me. I would love for you to check out my website to view my portfolio and shop my latest works."

What do you think? What is your reaction to the pitch? Does it capture your interest right away? Is it exciting to you? Your help is greatly appreciated!!

Guillermo del Toro Color Palettes

The films of Guillermo del Toro are freaking cool. He has an unmistakable style and it's evident that he has so much fun on his projects. Listen to his director's commentary sometime. My husband and I have been bonding over his movies for years and are dying to see The Shape of Water, but it doesn't seem to be coming to theaters in Alabama... Oh, a random, embarrassing fact for you: Abe Sapien is my childhood fictional character crush. 


My personal favorites are Hellboy 2, Cronos (an interesting take on vampirism), Pan's Labyrinth (which is probably everyone's favorite), and Crimson Peak.

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The palettes of del Toro films are usually very dark (which makes sense with the subject matter going on), with rich golds, yellows, and reds. Looking to these palettes for inspiration was a great way to get out of my candy color comfort zone. I like the paintings I made, but I still think I went too light. 

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Calls for Artists

It's important to support each other, so every so often, I'll be leaving info about Calls for Artists here on my blog. Go show your work, my loves!

1. We Are One, presented by Fourteen76 & Stephen Smith Fine Art

A no commission juried art auction featuring Alabama artists. Learn more and enter at

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2. A Look at Us, Ground Floor Contemporary

 A juried exhibition that celebrates the innovation of artists focusing on portraiture. Learn more and enter at

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