Feedback Wanted! My Elevator Pitch

I'm working on my elevator pitch for Chloe York Fine Art and I'd love to hear what you think about it in the comments below or email me chloeyorkart@gmail.com. 

"I'm Chloe, an abstract painter. I spent a lot of time at the ocean growing up and love sea creatures and bright colors. In school, I was socially awkward and I have become fascinated with identity and the ways we present ourselves outwardly to the world. Making art and creating is when I'm my very best self. Painting has become important to me not only as a personal outlet, but as a way to share a part of myself, to bring something beautiful into your home that brings you as much happiness as painting brings me. I would love for you to check out my website to view my portfolio and shop my latest works."

What do you think? What is your reaction to the pitch? Does it capture your interest right away? Is it exciting to you? Your help is greatly appreciated!!

Guillermo del Toro Color Palettes

The films of Guillermo del Toro are freaking cool. He has an unmistakable style and it's evident that he has so much fun on his projects. Listen to his director's commentary sometime. My husband and I have been bonding over his movies for years and are dying to see The Shape of Water, but it doesn't seem to be coming to theaters in Alabama... Oh, a random, embarrassing fact for you: Abe Sapien is my childhood fictional character crush. 

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My personal favorites are Hellboy 2, Cronos (an interesting take on vampirism), Pan's Labyrinth (which is probably everyone's favorite), and Crimson Peak.

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The palettes of del Toro films are usually very dark (which makes sense with the subject matter going on), with rich golds, yellows, and reds. Looking to these palettes for inspiration was a great way to get out of my candy color comfort zone. I like the paintings I made, but I still think I went too light. 

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Calls for Artists

It's important to support each other, so every so often, I'll be leaving info about Calls for Artists here on my blog. Go show your work, my loves!

1. We Are One, presented by Fourteen76 & Stephen Smith Fine Art

A no commission juried art auction featuring Alabama artists. Learn more and enter at fourteen76.submittable.com

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2. A Look at Us, Ground Floor Contemporary

 A juried exhibition that celebrates the innovation of artists focusing on portraiture. Learn more and enter at http://groundfloorcontemporary.com/call-for-art/

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Textile Designs

Let's face it. There's only so much wall space we have in our homes. Do you have the same problem I have where you gotta have some art, but just don't have anywhere to hang it? I'm really excited about introducing these patterns. Textiles allow you to have art almost anywhere: your clothing, couches, chairs, rugs, whatever! Please let me know if you'd be interested in using any of these patterns in your life. Comment below or email me chloeyorkart@gmail.com

Martha

Martha

Hillary

Hillary

Amy

Amy

Jonathan

Jonathan

Buttercup

Buttercup

Eric

Eric

Katie

Katie

Calla

Calla

Machelle

Machelle

Evan

Evan

Jesse

Jesse

Echo

Echo

Resolutions: Making 2018 my Year!

I don't normally do the whole new year's resolution thing. Usually by about the second week in January, I completely forget that I'd made any plans to do things differently. This year, I'd like to use my new year's resolutions to set goals for myself and for Chloe York Fine Art to make this the best year ever for my little creative business! Here are a few things I'd like to focus on and achieve before the end of 2018.

1. Establish a real brand identity for Chloe York Fine Art. I make paintings. It's what I love to do and it's helped pay the bills for years, though not exactly in a sustainable way. It's been more of a side hustle and certainly doesn't cover all of my family's expenses. I still have trouble calling what I do a "business." With a stronger focus on what exactly I want this side hustle to grow into, I feel like I can get it there. I'm using resources from Shanna Skidmore's Business Built for Life,  Hillary Butler, Getting Your Shit Together, and I'm registered for a local CO-STARTERS business class. What resources do you like?

2. Look outward and help other people. I'm an extremely self-involved person. I live with an anxiety disorder and I'm a huge introvert. Talking to people and making plans kind of exhausts me. This is not a great asset for the emerging artist, where making connections is crucial to the success of your business. I love to stay at home and hide in my studio. I can't tell you how many art exhibitions (some I've had work in!) that I've just blown off because of my silly social anxiety. Because I'm so inward and inside my own head, I often forget all the ways I can connect with other artists and offer a helping hand. Helping people is just the right thing to do. It's that simple. Of course, you must protect and take care of yourself, but for 2018, I want to at least look outward more than I have, meet struggling artists, look for those needs and see how I can try to meet them. I'll start here: What do you need help with? Any questions? Is there anything I can do for you?

3. Take part in an exhibition outside of the southern United States. Since I started exhibiting my work in high schoolI've shown in Kentucky, Tennessee, and Alabama. Almost 100 shows later and all of these showing have been in America and more specifically, the southern United States. In 2018, I really want to figure out the best way to exhibit my work in other states and maybe in another country. Some challenges include finding the opportunities in the first place, dealing with those pesky application fees (I never apply to shows that have a fee associated with the application), and of course, getting the paintings there for the show. I still haven't figured out shipping pieces that are larger than 18"x24" without spending a million dollars. Ideally, I should just travel more. If you're reading this and have any leads for me, I would love to hear them!

4. Figure out how to make good, high quality prints of my paintings. I don't know why this has been so difficult for me. I always put this off. I hate having to worry about getting the digital photos perfect with enough pixels or whatever, making sure the image isn't too dark or too blurry, and then finding a place to do the actual printing without breaking the bank. It's an investment. Hey, partnership opportunity! If you're a good photographer who can get me some wonderful, true-to-life, high quality images of my paintings and then provide me with those ready-to-print files, please hit me up. I can do a painting trade or maybe a little $. And if you are or know any printers, please comment below. 

For the sake of actually getting these resolutions done, I'll keep it as these four. They're realistic and attainable and I'm so excited to get started! What are some of your resolutions?

Unplugged

I'm taking some time away from social media for the time being. The holidays are a great time to unplug and do other things besides stare at my phone. If you need me, you may still email me. It may just be until after the new year that I respond. Take care, love on your people, and have a wonderful holiday!

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Painting on Windows

If there's a niche market for window painting, I think I've just entered it. Through my connection with the Birmingham Art Crawl, several area artists and myself have had the opportunity to decorate the windows of participating businesses for the holidays. (Side note, if you love my window at the Thomas Jefferson Tower at the corner of 17th and 2nd, please vote for me to win by sharing a photo, tagging me @chloe.york.art and using the hashtag #decktheham. Be sure to share it as a post and not just an Instagram story!)

You'll definitely want to go check these out in person (they'll be gone soon!) and support these business who support artists!

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While I was working on my #decktheham window, two kind folks stopped to introduce themselves to me and then hired me to decorate windows for their spaces! Check it out.

BOOST Kids Bham, occupational therapy and yoga for kids at the Thomas Jefferson Tower, opening this January!

BOOST Kids Bham, occupational therapy and yoga for kids at the Thomas Jefferson Tower, opening this January!

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The Cajun Steamer Restaurant, Hoover, AL

The Cajun Steamer Restaurant, Hoover, AL

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